Happy New Year from Genuine Ranch Brand!  We are looking forward to an exciting 2012.

As you may know, our apparel offers excellent design, custom branding, attention to quality and sizing of garment, and top-notch image processing.  Our team of artists bring experience from equestrian and livestock backgrounds as well as excellent graphic abilities.  Our color specialists enable us to provide you with the best blend of hues for each design, while keeping abreast of current fashion trends.

We are thrilled to announce that the Genuine Ranch Brand and Showtime Livestock apparel products were in some of the largest events in the country in 2011, including FFA Convention, North American International Livestock Exposition, and the All American Quarter Horse Congress, NRHA Reining Futurity, in addition to several State and local Fairs.  We thank our retailers for bringing our product to you!

Genuine Ranch Brand and Showtime Livestock Apparel are sold through retailers and catalogs only.  For a list of retailers, please see the Retail Locator section of this site.  If you are a retailer interested in this brand, please contact our National Sales Director, Ed Ceres at ECeres@sbcglobal.net, or see our list of representatives in the About Us page.

In 2011 we introduced designs for the English rider!  We’re thrilled to announce that our Genuine Equestrian line has taken off and will be expanding in 2012.  Check out the designs in the Genuine Equestrian section of this site.  Need a sample?  Let us know!

You asked for it, we listened!  New this year is “Women’s Sizing” which will enable our retailers to offer not only a variety of styles and designs, but now also, sizes!

Color!  Color!  Color! Our new line up has Color!  Ask your Sales Rep to see our new color palette for 2012. 

And finally, our BIG NEWS!  We opened a Showroom in the Denver Merchandise Mart.  We had a wonderful January Market and thank all of you who stopped by.  Our showroom is #3380.  If you would like a personal appointment (and we recommend that),  for the September market, call Ed Ceres, National Sales Manager, at 630-258-0279.  It’s never too early!

Check back often for new styles of Genuine and Showtime!  Our new styles for this first quarter 2012 will be posted soon!

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